The Wellpoint
In My Head
The Potential for Abundance
by Stevan A. Walkowski

Walking Your Path
Labyrinths lead you on a step-by-step journey into your soul
by Mary Maloney

Moving/Being
Gardening as Emergence
by Paul Linden

VerbAsana
An Ever-emerging Heart
by Thatcher Ross

This Moment
Consciousness...Emerging
by Cheryl Rapose

Feng Shui Today
Nature's Lessons for a Career Change
Q&A with Sylvia Watson and Connie Spruill

Rate Card

Rate Card

Click Here to Download Rate Card PDF

Production Specifications

Helpful Hints for Good Results

Deadlines for Artwork and Copy

Our Mission

Our Market

Display Advertising

Logo Ads

Resource Well" Categories

Production Specifications
It is preferred that all artwork be submitted on 3.5" floppy disc or CD-ROM in JPEG, TIFF or PDF format (300 dpi for halftones, 1000 dpi for line art). All ad copy should be submitted on floppy disc or CD-ROM in a word processing format. Both PC and Mac platforms are accepted. If artwork is submitted as hard copy for scanning, please try to provide a camera-ready image, as large as possible, to allow for reduction during layout, if necessary.

Helpful Hints for Good Results

  • Clearly list all the benefits of your product or service.
  • Make a marketing commitment to secure the response you desire. Studies show that a reader must see a new advertisement an average of three to four times before noticing it and acting on it.
  • Consider your advertisement commitment as seeding your business with new clients. Promptly replying to callers and making that good first impression will also help produce additional word-of-mouth clients.
  • Have a "secondary market" plan in place - for instance, "10% off first visit" coupons for family and friends of new clients. This is important for promoting yourself to word-of-mouth clients.
  • Follow these three steps to building a strong client base:
    1. Have a good product and give great service.
    2. Keep your name and service in front of your potential clients.
    3. Have a good product and give great service.
  • Keep a positive attitude. Set your intention. Remember: "You will receive as you believe."

Deadlines for Artwork and Copy
April 2003 issue: March 7
October 2003 issue: Sept 5

Our Mission
The Wellpoint is a free publication dedicated to raising awareness of the wellness community in Central Ohio. Through both educational editorial and informative advertising, The Wellpoint connects its readers with the many wellness services, products, practitioners and groups in the area - resources which exist to assist all interested individuals in advancing their potential and well-being while living more fully satisfying and healthy lives.

Our Market
The Wellpoint's target market is the individual who is holistically minded, likely to have tried a massage, knows what it means to eat healthfully, and is moving toward personal growth. He or she may have an interest in finding more services like yours, but does not know where to go to get the information.
The Wellpoint is distributed for free at venues that are commonly identified as community points for this type of information: libraries, whole food groceries, cafes, bookstores, etc. The Wellpoint is also promoted through available print publications and community events.

Display Advertising
Display ads range in size from one eighth of a page to full. All ads run in black and white except for the back cover, which is available as a fourcolor full page. Placement of any display ad allows for a free logo ad (see "Logo Ads" below).

AD SIZE1X RATE
(April or October issue)
2X RATE
(both issues)
back cover
(4C)
$1155.00$990.00
inside covers
(B&W)
868.00744.00
full page686.00588.00
3/4 page609.00522.00
2/3 page535.50459.00
1/2 page427.00366.00
1/3 page336.00288.00
1/4 page255.50219.00
1/6 page189.00162.00
1/8 page157.50135.00

Logo Ads
These are extended classified ads which run in a categorized section entitled "Resource Well" (see below for a list of the categories available). These ads accommodate unlimited text, span the width of a page (71/2 inches) and contain your logo or photo. They serve as an inexpensive and easy way to promote whatever service, product or philosophy you have to offer.

WORD LENGTH1X RATE
(April or October issue)
2X RATE
(both issues)
up to 115$108.00$101.25
140148.00138.75
175188.00176.25
210228.00213.75
245268.00251.25
280308.00288.75
Note: If placing a logo ad for the first time, a one-time $30.00 setup fee is also charged.

"Resource Well" Categories

  • Animals/Pets
  • Arts
  • Body-Centered Transformation
  • Business Services
  • Certifications and Degrees
  • Conferences and Workshops
  • Eating Out
  • Food and Nutrition
  • Healing and Bodywork
  • Internet Sites and Services
  • Lifeworks and Passages
  • Media
  • Movement and Sport
  • Psychic Arts and Intuitive Sciences
  • Psychology and Therapy
  • Social and Global Change
  • Spiritual Practices
  • Time Out/Retreats/Spas
  • Tools and Retail Outlets

Click Here to Download Rate Card PDF


© Well Pressed, LLC, 2003. All rights reserved. Although some parts of this web site may be reproduced and reprinted, we require that permission be obtained in writing.